Personal Media
What is Personal Media?
Personal Media encompasses everything from mobile phones to tablets, portable and
home gaming consoles to eBook readers. Through a mix of messaging, mobile sites
and apps, it allows us to communicate to consumers like never before – personally.
We therefore have to treat content delivery on these devices very differently. Personal
Media technology can be used to improve productivity, increase sales, enhance brand
identity, improve consumer experience, deliver location and contextually relevant
information, reduce costs and deepen engagement for consumer and employee audiences.
Why is Personal Media important?
Personal Media matters for all kinds of reasons. Publishers, media companies and
app developers need to know whether to optimise content for particular devices.
Brands want to understand how these devices could fit into their marketing strategy.
Carriers need to evolve their business models for a data-driven, multi-connected
world. Device manufacturers need to understand how consumers use their products
so they can improve them. And organisations are looking to use Personal Media to
improve communication, encourage collaboration, reduce costs and work smarter.